Why SEO Copywriters are Your Brand's Secret Weapon

Copywriters hold the keys to success when it comes to search engine optimization efforts. Google (and other search engines) know that well-written content is an integral component of an effective SEO strategy, and if you want to rank well in search results, you need an expert copywriter. But why does having a talented writer on your team matter so much? Because great writing can help your business in many ways, and let’s face it, it’s hard to find good writers. So, when you find a good writer, they can quickly become the secret weapon that drives your business forward from behind the scenes.

Read on as Francesca Vaccari Marketing explains why you need a creative and seasoned copywriter for your brand.

SEO Content Writers are the Best Marketers on your Team

What Makes SEO Copywriters a Secret Weapon?

• They're marketers. SEO copywriters are skilled at understanding what will drive traffic to your website and convert it into sales, leads or signups. They know how to write content that is relevant to your target audience, helping you achieve greater visibility in search engines like Google and Bing.

• They're writers. SEO copywriters have an eye for quality writing that's clear, concise and easy to understand -- which means they can help you craft compelling blog posts that attract more visitors from social media sites like Facebook as well as search engines like Google (and also Bing).

• They're storytellers. They have a knack for conversion copywriting techniques such as persuasive storytelling methods (also known as "persuasion psychology") used by top digital marketers today who want more conversions without wasting money on advertising campaigns without any results!

• They're subject matter experts in SEO. SEO Copywriters are subject matter experts in search engine optimization. They know how to use keywords, meta descriptions and other elements to drive traffic to your site. These professionals can help you create content that is optimized for search engines, which will increase the number of visitors coming from Google or Bing.

SEO content writers can help you create content that drives conversions

When it comes to writing content that drives conversions, SEO copywriters are your brand's secret weapon.

Why? Because they know how to create high-quality content that is:

• Relevant to the user: You want your users to find what they're looking for in seconds and then stay on your site long enough for them to make a purchase or sign up for a free trial. This means creating relevant titles, meta descriptions and keyword tags that match what people are searching for on Google (and other search engines).

• Engaging and easy-to-read: If you want to keep people interested long enough for them to convert into paying customers or subscribers, you’ll need to produce copy that is interesting and easy to understand.

SEO content writers know what Google wants (and how to provide it)

You've probably heard of SEO, but what exactly is it? Search engine optimization (SEO) is the practice of making your website appear higher in search results. It's a complicated process that requires a lot of knowledge about how Google works and what they want from webmasters.

SEO copywriters are trained in this field and know exactly what Google wants from them: high-quality content with keywords that will help their pages rank well in search engines. They also know how to provide this--by writing engaging text that uses popular phrases and words related to your industry or niche market. They will also ensure use of meta tags, adding images with alt attributes, creating backlinks (links from other websites), and more.

Don't underestimate the power of content writing for SEO

It's not just about keywords and links. It's about creating content that drives conversions, and that means knowing what Google (and in effect, your target market) wants. SEO copywriters are subject matter experts in search engine optimization, which means they can help you create content that gets found by search engines like Google and Bing--and keeps people clicking on it long enough for them to convert into customers or leads.

We hope this post has helped you understand why SEO copywriters are so important to your brand. If you're looking for someone who can help optimize your content, let us know! Quantum Leap Copy’s experts will work hard to create compelling copy for your blog or website.